The European Union’s Artificial Intelligence (AI) Act officially entered into force on August 1, 2024 – a watershed moment for global AI regulation. This sweeping legislation categorizes AI systems based on their risk levels, imposing different degrees of oversight that vary by risk category. The Act will completely ban some “unacceptable risk” AI uses, like those designed to manipulate people’s behavior. While the Act is now law in all 27 EU member states, the vast majority of its provisions don’t take immediate effect. Instead, this date marks the beginning of a preparation phase for both regulators and businesses. Nevertheless, the
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